In Fitacita Infinity, we believe that serious XXI century companies must acknowledge that agressive profit-seeking strategies are unfair to their costumers and employers - a constant force for economical instability and a barrier to a true growth. Money is a necessity for doing business in our World, but it means nothing without people, resources and knowledge. More than that: money means nothing if it is not spread throughout the population, as without such wide-spread of currency, no serious wide-range business model can succeed.
In Fitacita Infinity, sustainability, fairness and sense of community are key concepts that we take extremely seriously. We have no interest in profits that are not shared, and we believe that no Company should - because despite misleading people in to thinking that they are "succeeding", outstanding profits only lead to inequality, unfairness, skewness of power and the breaking up of communities, countries and cultures.
Generating "wealth" should be about spreading and distributing what we create together - not storing what we steal from someone else after a "great deal". Growth is about growing together - not growing on someone else's expense.
